Drei VertreterInnen des markstones Institute of Marketing, Branding, & Technology waren mit Vortr?gen in Hamburg vertreten. Michael Schade referierte zu ?Internal City Branding“, Kristina Klein zu ?Micro, Macro or Celebrity? The Differential Effects of Influencer Types on Consumers‘ Source Credibility Perceptions and Purchase Intentions“ und Thomas Scholdra zu ?Ratings, Reviews, and Recessions: How Business Cycles Shape Online Opinion”.