In October, Gwen started as a PHD student with us at the Digital Media Lab (University of Bremen).

Gwen comes from Shanghai, where he earned his Bachelor of Arts in Game Design at the Shanghai Institute of Visual Arts. Before pursuing his doctorate, he completed a Master of Science in Serious Games and Virtual Reality at the University of Glasgow. He also has professional experience at leading Chinese game companies such as NetEase Games and Bilibili Games, where he worked as a system and level designer on several large-scale commercial projects. His professional practice has primarily focused on AI system design, player behavior analysis, and game commercialization strategies.

His research at our lab focuses on AI-driven player modelling and adaptive system design in serious games, aiming to enhance player engagement through personalized and dynamic gameplay experiences. His doctoral studies are funded by the China Scholarship Council (CSC).

Welcome, Gwen. We are pleased to have you with us!