Yesterday, we welcomed Dr Gaki Wangmo and Yixin Zhang from Macquarie University in Sydney, Australia, to our institute. During their visit, both presented exciting insights from their current research projects, enriching our Research Talk.

Dr Gaki Wangmo gave a presentation on: “Employee-based brand competitiveness (EBBC): How employees' evaluations of brand competitiveness drive employee-based brand equity."

Yixin Zhang presented her research on ‘Social media influencers as strategic brand partners: Communication and activism.’

A big thank you to both speakers for presenting their research findings and providing enriching insights! We look forward to further exchanges.